Home > Search Results: keywords:"a polygraphic company"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Communicatin Mix in a Polygraphic Company
 Cemperová, Nikol ; Gaža, Marián (referee) ; Mráček, Pavel (advisor)
The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.
Detailed record
Communicatin Mix in a Polygraphic Company
 Cemperová, Nikol ; Gaža, Marián (referee) ; Mráček, Pavel (advisor)
The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English